It’s not easy for a business to make a living selling cameras these days, & RED, the high end camera maker, has decided to take the bull by the horns by making its own smartphone. The decision has come like a bolt out of the blue for the industry, though.
The phone in question is disruptive, it will use the Android OS & will not have a screen. Yup, you read right. Called the Hydrogen One it’s available for preorder from the company’s Site, where it’s touted as, “the world’s 1st holographic media machine. In your pocket. No glasses needed.” It’s available in 2 finishes: the titanium 1 is for US $1,595, while the aluminum 1 is for US $1,195. Estimated availability is for Q1 2018.
As per the details on the Site, the Hydrogen One will use a standard Android OS & will be a “standalone, full-featured, unlocked multiband smartphone.” It doesn’t make use of a wearable display, so you won’t need to wear glasses or headsets & you’ll be able to experience “look around depth” in the palm of your hand.
The description of the device, which the public has yet to see, goes on to claim that the “retina-riveting display” uses advanced nanotech to seamlessly switch between 2D & 3D content, holographic multi-view content & interactive games.
RED also claims that it will use a “proprietary H3O algorithm” to convert stereo sound into “expansive multi-dimensional audio.” It will come equipped with a USB cable & charger, a Micro SD slot, & a modular architecture, consisting of a high speed data bus that will eventually allow it to include attachments in future for shooting high quality still & video, in conventional as well as in holographic format.
Why did some RED users blindly order Hydrogen without even reading the release? This seems incredible to those unfamiliar with the RED program. Over the past 10 years, the company has delivered the impossible… over & over. According to the company, “our core customers have seen & participated in this process & have stories to tell. Apparently we have earned their “blind trust” because we have not let them down. We understand that those unfamiliar with our history will certainly not get this.
So, we may be on the verge of a revolutionary new product era from RED. We’ll find out in Q1 of 2018!
Image Credit: RED